Sample Marketing Plan - Free Download
This marketing plan was written with the objective of saving you and
your company the time and money it would take to formulate your own
marketing plan from scratch. Keith Inniss, an experienced banker and
fellow of the Institute of Canadian Bankers, wrote the sample. Following
outline from which you will see that this document
is very comprehensive:
- Overview of the situation and the strategies employed
- Background, Purpose and Objectives
- Environment Analysis
- External Analysis, Macro environment
- Demographics, Cultural & Social, Political Analysis, Economic Analysis, Technological Analysis
- Market Analysis
- Competition Analysis
- Internal Analysis
- Performance Analysis, Management and Staff, Infrastructure and Delivery, Customers
- Strengths, Weaknesses, Opportunities and Threats
- Supply Strategies, Demand Strategies, Positioning Strategies, Competition Strategies
- Samples of the mix strategies relating to product, price, promotion and people
- Example implementation schedule
- Controls schedule
Importance of marketing plan for a
In order to develop products and services to meet the needs of the targeted
consumers it is necessary for a business to develop a marketing plan. It will
help the customers to understand and compare your products with that of your
competitors to feel the difference between them. You can reach to your targeted
audience, improve your customer base and increase the base of your business by
making a good plan for its marketing. It will help you not only in setting
clear, measurable and realistic objectives but also in seeking finances for your
Before making a plan for a business one must know what is a marketing plan? A
good marketing plan can be made after researching on marketing strategies and
the changing trends with the passage of time. In fact it is one of the important
factors on which the success of a business greatly depends.
Necessity of a plan for marketing a business
A good marketing plan is necessary for every business, big or small, as it
helps in connecting it with its customers. No business can survive without
customers. You must understand the value of marketing to attract and retain the
customers for your business. You can introduce yourself, your business and the
products and services you deal in to satisfy the needs of your customers with
the help of a perfect plan. It will also help your customers to know the reasons
of preferring your products and services than that of your competitors.
But making a marketing plan for a business is much more than advertisement
and sales as it requires understanding the marketing analysis to make it. Most
small business owners do not care much on marketing their business due to its
expensiveness. They usually do not consider the uniqueness that their business
will get after its proper marketing. A good planning can help in popularizing
your brand to make your business more successful.
Things to consider while making a marketing
While making a marketing plan for your brand and business you must
- The needs of the customers you focus on.
- The marketing strategies adopted by your competitors to satisfy the
customers targeted by you.
- The ways you can adopt to make your customers understand that your
products and services are different or better than that of your competitors.
These are the basic principles which help in making a good marketing plan for
a business. Most of the business owners consider these things while planning for
their business but they do not realize their importance. You have successfully
completed the first step of marketing your business, if you have initially
focused on these points.
Documentation of a plan
A marketing plan is a strategic document which can help in planning the
growth of a business along with focusing on its resources. You can understand
various factors affecting the success of your business during the process of
planning its marketing. It can enable you to control your life and business
instead of worrying for their future.
You should research on marketing strategies and write down a marketing plan
for your business to:
- Recognize the market you are focusing on and know the ways to meet up
their needs through your products and service.
- Recognize the competitors of your business and the views of your
targeted audience about their weaknesses and strengths.
- Improve the level of products and services of your brand to make your
targeted customers recognize their better quality and difference from that
of your competitors.
- Locate certain scalable targets and parameters for the marketing
activities for your business.
- Work out on marketing strategies like channels, tools and messages to
approach your targeted customers.
The documentation of a marketing plan for a business provides effective
control to its owner as it helps in controlling its day-to-days works. The
targets set in the plan can help its owners to distribute the budget and
resources, encourage the marketing team and manage the marketing efforts as well
as the performance of their staff members.
But only making a marketing plan is not important for a business, it should
also be updated from time to time to market a business differently with changing
Thus a good marketing plan is one of the most important factors for the
successful growth of a business.
Download the Sample Marketing Plan
The sample marketing plan available on this site has been professionally written and is free for download in
Microsoft Word format. After downloading it, you can easily make
adjustments to suit your company's needs. You are not restricted in any
way from adding, deleting or rewording the content of the sample.
You can learn more by
download our free
sample marketing plan in Microsoft Word.
Amazon Marketing Books
can help you learn more about marketing plans.