Sample Balanced Scorecard | Free Download

You can download a free sample balanced scorecard to be edited as per your needs. It will save your and your company money and time needed to write it from the beginning. It can be used by any institution though it was created for a bank. You can properly download it free in Word format, but first let us consider the definition, approach and attributes of a successful scorecard:

Definition of balanced scorecard

Organization Thoughtware International and Visum Solutions, Inc. has defined balanced scorecard as a framework of an organization used for managing and implementing strategy at all levels by linking initiatives, measures and objectives to the strategy of an organization. It provides the view of overall performance of an organization. It also combines internal business processes, key performance indicators around customer perspectives, and organizational growth, learning and innovation with its financial measures. These scorecards are used by strategic business units all over the world in both the public and private sectors.

According to them, balanced scorecard has proven to be a powerful framework for performance management (the template you can download here shows this). This allows thinking in a different manner to encourage a larger group to move in the same direction and to achieve a better cultural change. By using the score card as a strategic navigational chart, success can be achieved in institutionalizing it and linking it to the strategy of the organization.

Balanced Scorecard Approach

The division of scorecard into various sub-sections is the most distinctive feature according to Lafferty Publications. Initially Norton and Kaplan divided the screcard into customer, financial, innovation and learning strategies. These components were described by Organizational Thoughtware International & Visum Solutions, Inc. under the headings: customer perspectivefinancial perspective, learning and growth perspective and internal perspective.

Customer perspective:

Another way to increase the revenue of a business is to produce the things required by its customers. Your products will compel people to buy them from you than from your competitors. According to business experts, Operational Excellence, Customer Intimacy and Product Leadership are the three generic value propositions for a business. Operational Excellence allows timely differentiation of products and services on the basis of their quality, price and fulfillment capability. Customer Intimacy differentiates products and services on the basis of personal relationship with the customers. And Product Leadership differentiated them on the basis of their features, overall performance and functionality.

Financial Perspective:

Every effort links with financial result at the end. Financial performance can be improved in two ways – either through revenue growth or productivity growth. Revenue growth can be achieved either by producing a wider variety of products or increasing the worth of existing products. Productivity growth depends upon reducing cost or reducing supporting capital of the business. Note: A good balanced navigational scorecard can maintain balance between long term and short term strategies, revenue and productivity growth.

Internal Perspective:

This relates to proper deployment of efforts to cope with customer perspectives and financial perspective. The customers should be allowed to touch and feel the innovative or value added products produced by an organization to know that they have got what they needed, otherwise it is just an assumption. Unless the customer is allowed to measure the comfort or difficulty level of the product it is only like a technique-less philosophy. According to business experts, four internal processes can be used to implement a strategy in this regard. These include:

Introduction Process for New Services/Products which includes the innovations to build the business. Management Process for Customer Relationship used as a strategy and commitment to develop long-lasting and deeper relationship. Value Stream Process from Order Entry to Order Fulfillment to provide continuous flow of providing customer value along with supply chain management, demand generation, material conversion, information conversion, asset utilization, demand fulfillment, and quality and cost management. Corporate Citizenship Process to build and maintain relationships with outside stakeholders, including environmental entities, regulators, citizens and law-enforcers, etc.

Learning and Growth Perspective:

This designs the future shape of the business. At this point implementation of a strategy becomes possible after controlling it critically. Some of the precious organizations which have reached this point have set aside the cause-and-effect linkage and financial objectives to achieve it as it is important for the progress of an organization. As can also be seen in the sample balanced scorecard, this can be divided into three important fields:

Core Competencies and Skills of the employees: to achieve significant return it is important to invest strategically on human capital. An aligned human resource management development and training plan will help an organization to utilize it fruitfully. Hiring, development, maintenance and reward of knowledgeable workers are the fundamental necessity as they are the lifeline of a business.

Technological ability: It is required to control the central capabilities of a business. Managing the repeatable and routine events comes under technological ability. ATM machine of a bank is a good example of technological ability as it manages relationships along with fulfilling personalized needs by leaving money after handling the process predictably and repetitively.

Corporate Culture: If the culture is sensible and communicable then it will respond to Strategic Navigational Chart of the business. By understanding its place in the cause-and-effect hypothesis an organization can know its contribution in corporate culture instead of connecting with distant and uncontrollable concept of customer delight and shareholder equity.

The attributes of a successful scorecard

Five fundamental requirements have been outlined for a good scorecard by Rick Anderson from a company which has extensively implemented scorecards. These include, suitable, acceptable, effective, aligned and feasible. Other attributes are summarized as under:

  • It should not be financially excessive.
  • The score should be embodied precisely to the strategy of the firm.
  • It should be included in a learning process.
  • It can be implemented successfully.
  • It should be balanced.

Organization Thoughtware International, Lafferty Publications as well as Visum Solutions, Inc. are thanked for providing information about this topic.

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Download the sample balanced scorecard

Click here to download the free sample, a template you can edit to suit your company’s needs.


Download a copy of our free balanced scorecard sample you can use to write your own score card